SEO: Is an obscure product name hurting your organic traffic?
Product naming and branding can get out of hand. Sure, it's important to differentiate your product names -- but you can differentiate yourself right into obscurity. Technology products seem...
View ArticlePersonal Branding: The five elements of being seen as a thought leader...
Every December, my inbox lights up like Rockefeller Center, filled with email and social media requests from various publications asking me to submit my thoughts about the year that's ending, and the...
View ArticleHoax Marketing: Your brand comes first, humor second, even on April Fool’s Day
April Fool’s is not just a day to pull pranks on unsuspecting friends and relatives. It has also turned into a great marketing opportunity, where companies can poke a little fun, get their audience...
View ArticleLoyalty Marketing: How to get customers to stick around (and keep buying)
Marketing is not just about selling; it’s also about building and fostering relationships with customers and your audience. In today’s blog post, we explain why brand loyalty is so important and...
View ArticleSocial Media Marketing: Facebook news feed optimization
In social media marketing, metrics are important. But there are also other factors that can further improve your strategy. In today’s post, we explain how Facebook prioritizes posts in a news feed, and...
View ArticleNaming and Branding: How marketing pros chose names for their own companies
A good company name can make be a huge ally to all of your future marketing endeavors. If you’re engaged in your own product launches, you need a good name. We asked a few marketing pros for the origin...
View ArticleIndependently Owned and Operated
Homegrown campaigns can give organizations just the right touch needed to create a deeper and more personable connection with their customer base. Watch the video examples to gain ideas for creating...
View ArticleCustomer-centric Marketing: 7 triggers to engage customers and build loyalty
MarketingSherpa B2B Summit 2012 keynote speaker Sally Hogshead presented her 7 Triggers of Fascination, which represent different paths or ways to fascinate your customers with your brand. Read on for...
View ArticleStorytelling and Brand Resurrection in the Age of Social Media
A successful brand resurrection occurs when the brand is able to examine their story and decide what elements should be carried forward and what should be left behind. Learn more about brand...
View ArticleMarketing Career: 5 tips for building a personal brand
As the number of companies that look beyond your resume continues to grow, personal branding is becoming more important than ever for successful career growth and development. Learn five tips on...
View ArticleContent Marketing: How to manage a change in content on your blog
There are plenty of great content marketing resources to help you start a new blog from scratch. But, what happens when your company undergoes a change in content? Read on to learn insights into how...
View ArticleMultichannel Marketing: 3 tips to help take your e-commerce global
Achieving e-commerce growth in a global marketplace is tough for any organization. This is especially true when you consider the increasing complexity of global e-commerce coupled with the challenges...
View ArticleEcommerce: Why going global really means going local
Global ecommerce is growing and the key for brands looking to extend into new markets will be understanding the local culture in those markets. Watch this video from the MarketingSherpa Media Center at...
View ArticleEcommerce: Going beyond omnichannel for creative customer experiences
“Omnichannel” is a phrase that many marketers are now familiar with. But is it an overused buzzword? What does it really mean? Watch this video interview from the MarketingSherpa Media Center at IRCE...
View ArticleDo You Know How to Take Advantage of Globalization with Your Marketing?
Unless you are serving very specific geographic area, globalization is likely something that should be on the radar screen of your marketing efforts. This means understanding and addressing different...
View ArticleHow to Craft a Viral Campaign in 3 Steps
Every marketer would love to have a piece of content, or maybe even an entire campaign, go viral. This MarketingSherpa Blog post uses the ALS ice bucket challenge to illustrate and set up three...
View ArticleContent Marketing: Lord of the airline safety videos
Content marketing has soared to new heights as many brands keep pushing the envelope to create engaging and effective content. Air New Zealand recently released a new "Hobbit"-themed in-flight safety...
View ArticleWhy You Should Consider Customer Service to be 1-to-1 Marketing
How is your company leveraging customer service? Some retailers see it as an expense, pushing customers to self-service portals to eliminate a human interaction altogether. If a customer can buy a...
View ArticleDigital Marketing: Content marketing, social media and SEO predictions for 2015
Every year around the time of Email Summit, we ask marketers for their predictions for the new year. In this MarketingSherpa Blog post, we turn the tables and ask our own Daniel Burstein, Director of...
View ArticleEcommerce: How to preserve your brand globally [Video]
This MarketingSherpa Blog post features a video on global ecommerce with insights from Rob Garf, Vice President of Industry Strategy and Insights, Demandware. Highlights of Rob’s advice include...
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